Jul 30, 2022
In General Discussions
The job of an SEO consultant is to create and manage SEO tasks to improve a website’s performance in search engines. All of this should ultimately lead to increasing the business’s revenue. Hiring a great SEO consultant can skyrocket your business, as organic search is the main traffic source for many websites. Alternatively, a wrong hire can do a lot of harm that may take a long time to fix. So what does it take to separate the wheat from the chaff? Ask your candidates the following nine questions to make the right hiring decision: What’s your track record of success? What do you do best? How much can your work impact my business? Do you guarantee the results of your SEO work? What’s your approach to Google’s SEO guidelines? What SEO tools do you use, and how do you use them? What does your SEO reporting look like? How much do you cost? How do you hand over the work when we part ways? Let’s dive into each of them so you’ll know what to look for in your candidates’ answers. What’s your track record of success? There are three ways to come across a potential SEO consultant: You get a reference. You get familiar with them based on their online and offline presence. They reach out to you, offering their services. If it’s the first case and you really trust the person recommending the consultant, feel free to skip most of the qualifying questions in this article. However, for the second and third cases, you should first focus on a candidate’s track record of success. And that can be tricky sometimes, as people generally present themselves in the best light possible. Affiliate marketing whatsapp number list has a simple premise. Just like Batman and Robin, vendors team up with affiliate marketers for mutual gain, making it a win-win for many business owners. So what’s tricky here? Let’s see an example. Last year, I was asked to lead an SEO workshop for one of the Big Four accounting firms. If I had accepted, I’d have just placed its logo on my website and claimed the firm was my client. That would technically be true but also a bit deceiving (regarding my SEO consulting experience). Any SEO consultant should be able to disclose a few websites they were working on. Most consultants list a few clients on their websites. But this information is not often followed by testimonials or case studies reflecting the consultants’ performance. If you’re missing this information, you can still get it before getting in touch with them. You can open Ahrefs’ Site Explorer, plug in one of the websites, and check the organic traffic chart in the overview: Overview 2.0 of Ahrefs' website If you see an upward trend, then it’s a good first sign. But always discuss a few cases with the consultant when you get in touch with them. They can tell you the periods when they worked for a certain client and even provide the charts and numbers, as anyone can look up the data.