.png)
Do not promote items with ambiguous inventory. Instead, focus on making gifts easier by offering a deal for your best-selling product. To do this, start with the following steps: Create a list of the most popular products (sort inventory by sales of each item) Create a list of search terms focused on trading popular products and holidays For example, if the most popular product is a lawnmower, the search terms would be: image2 2 Doing this will help you deliver what your customers want. Easily find popular products and deals to encourage purchases. 2.
Use existing PPC data From whatsapp database your existing PPC data, you can find a lot about the keywords you're targeting and the products you're promoting. Start by digging into the data and finding the best performance. keyword Advertising copy Deals Landing page Time / day of day This gives you a clear idea of what to do next and what to avoid when creating a holiday season campaign. Try combining different award-winning keywords / copies / landing pages for this year's campaign. It will be as follows. image4 1 You can also use data from PPC campaigns earlier this year to add holiday-themed keywords. For example, if the data shows that the keyword "[Product Category] Discount" was successful, add a holiday-focused keyword ("Holiday", "Christmas", "Gift", etc.) and add it. Try to make it a holiday theme. .. )
And like this: image1 2 3. Target the last shopper According to the National Retail Federation, nearly 40% of holiday shopping takes place in the last 10 days before Christmas. These people leave their shopping to the end for one of the following reasons: Forget shopping and want to buy gifts before Christmas Waiting for a heavier last minute discount There are two ways to target these shoppers. A) Copy using terms such as "last minute discount" as keywords Target and copy shoppers seeking transactions by emphasizing terms such as "immediately before" with keywords. image3 2 You can also create custom coupons that focus on the last transaction, like this: image6 1 To further improve ad performance, use a landing page design that emphasizes the FOMO aspect of the last transaction.