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Adopt a consistent approach across the entire site. Even in 2017, we still see a lot of over-optimized page titles. We want our keywords in the title tag, but not at the expense of clicks and human readability. A search engine may rank your content, but a human clicks on it, so keep that in mind. Meta description tags Meta descriptions do not directly influence rankings. We all know that, right? But of course, that completely misses the point here.
Your meta description is the content of your advertisement for that page in a set of search engine results. Your meta description is what earns you the click. And earning those clicks can help improve visibility and is absolutely essential in driving more users to your jewelry retouching service pages. Meta descriptions should: honestly describe the content of the page. advertise the page and improve click-through rates. consider the thought process of the user and why they will click on this page. include keywords where relevant and natural. The search engine will highlight search
terms in your page title and meta description that help a user navigate the page. Don't use this as an excuse to spam the meta description, or Google will probably ignore it, and it won't lead to that all-important click! There are also situations where it might be a good idea to leave out a meta description and let the search engine pull content from the page to form a description that more closely matches a user's search. Your brief meta description may not always cover all the options for longer form content, so keep that in mind.